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It’s long been the cliché that voters judge politicians based on their likability. There’s truth to it, but in my experience, the deeper question isn’t how much voters like a politician, but whether they believe a politician likes them.
There isn’t enough charisma in the world to save you once a segment of the public thinks you hold them in contempt. The most damaging gaffes come when a politician insults, purposely or accidentally, a segment of the electorate — Barack Obama’s comment that voters get bitter and cling to guns and religion, Mitt Romney’s dismissal of the 47 percent who …
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