James Michael Holder (born August 17, 1948) an American college athletics administrator and former golf coach. He is the current athletic director for Oklahoma State University, having succeeded Harry Birdwell on September 16, 2005. His previous position was head coach of the men's golf program, where he served for 32 years.Holder was born in Odessa, Texas. He obtained a bachelor's degree in marketing from Oklahoma State while also playing under Labron Harris on the men's golf team. As a player, he won the individual Big Eight Conference championship in 1970 while leading his team to the team championship, and earned third-team All-American honors. After completing his MBA at OSU in 1973, he took over for his former coach. His teams won 25 conference championships and eight national championships. Wikipedia